2026 CampaignTech Awards · Product Team of the Year

One Team.
One Year.

Four people built the technology behind co/efficient's polling, modeling, texting and advocacy. Then they created a company structure where anyone can build.

AAAlex AndersonWLWalker LittleJOJacob OrellJBJessica Becks

coefficient.org

The year in one slide

Most product teams call one new platform a good year.
This team shipped the work of several vendors.

ResearchPolling engine

Intake, universe counts, lists and client dashboards in one place.

TargetingModeling platform

The work campaigns usually hand to a separate modeling firm.

Voter contactco/nnect

A texting platform built from the ground up, not rented.

AdvocacyAction Advocacy

Issue pages that turn a reader into a message sent.

Built to orderClient tools

Dashboards, trackers and features built around one client's problem.

Same daySurveys field the day the questionnaire is final

48 hoursFrom field to results in the client's hands

2 daysFor a voter model that used to take several weeks

MillionsOf texts a day through a platform we own

Why this team

The products are only half of what you see.

The other half is what makes this a product team, not just a dev shop. They built the infrastructure, tools, boundaries and freedom that let the person closest to a problem build the fix, and they kept their own time for the problems only they can solve.

01 · Polling engine

Final questionnaire to client dashboard in 48 hours.

Survey intake, universe counts, list workflows and dashboard production run in one environment.
Surveys go into the field the same day the questionnaire is final.
An AI agent inside the engine lets researchers edit data and revise analysis in plain language.

SC-01 poll release produced by the engine

A published release built in the engine: South Carolina's 1st District, October 2026.

02 · Modeling platform

A voter model in two business days.

Client-defined universes with live counts as the campaign builds them.
Message guidance tied to the exact audience selected.
Contact lists generated from the same workspace.

Several weeks→ 2 business days

Every voter lands in a group, with a plan for each. Illustrative data, fictional race.

03 · co/nnect

A texting platform built from the ground up.

Carrier registration, phone number acquisition and opt-out management, built in.
A simple loop for operators: upload, create the project, send.
Detects sending problems, pauses the campaign, alerts the team and waits for a human decision.
Campaigns send millions of texts a day.

Reply Tags: every reply read in the context of the message that prompted it. Demo data.

04 · Action Advocacy

From caring about an issue to a message in a decision-maker's inbox, on one page.

A personalized advocacy generator that builds pages, dashboards, live trackers and client-specific applications in minutes.

Demonstration page, fictional issue.

Proof 1 · Built by the person with the problem

3 hrs→

10–20minutes per carrier registration

Every carrier registration took Jessica roughly three hours.

So she spent about three hours building a tool herself. Each registration now takes roughly 10 to 20 minutes.

A few years ago, she could have described that problem or sketched a prototype, and it would have waited in line for an engineer it was never going to reach. The environment this team built is why it didn't have to.

Proof 2 · Built the moment a client asked

~1 hourfrom client request to working feature

Shortly before a texting deadline, a client asked for a contact-card capability.

Walker and Jessica built it in about an hour.

Everyone at co/efficient can be on the product team, to whatever degree they want.

Jessica Becks, co/efficient product team

One culture, two directions

Building starts wherever the problem is.

Inside outStaff build the tools they need.

The person closest to a workflow fixes it directly, like the registration tool, without spending scarce engineering time on it.

Outside inClient needs become features.

When a client asks for something that doesn't exist, the core team builds it, like the contact card in about an hour.

The four-person core team supplies the infrastructure, tools and guardrails. Everyone else gets to build on them.

What campaigns get

Owning the technology changes what a client can ask for.

Faster

Same-day fielding, results in 48 hours, and a voter model in two business days instead of several weeks.

More affordable

The work is built in house, so there are no vendor markups or fees passed on to the client.

One accountable team

Fewer handoffs between vendors means fewer errors, and when a client needs something new, the people who own the code build it.

Product Team of the Year

Four people. Five product lines. A company where anyone can build.